Erica Gerald Mason

Journalist & Engagement Strategist

erica.gerald.mason@gmail.com | Italy-Based (Working hours: U.S. Eastern Time)

Expert Journalist and Engagement Strategist with 10+ years of experience architecting SEO-driven narratives for global brands. Formerly managed the PEOPLE.com homepage and digital programming for a global subscriber base of 9 million+, consistently optimizing for peak CTR and real-time audience retention. Currently reporting from Italy on the intersections of culture, luxury lifestyle, and the logistical realities of global work-life balance—operating on U.S. Eastern Time to provide seamless, high-impact coverage for stateside editorial desks.

TOP CLIPS & FEATURED WORK

• The Wall Street Journal: Designers on Their First Apartments and Their Cheap Decor Tricks. 

• The Wall Street Journal: Moats, Trampolines and Crazy Pools: The Wildest Requests Pro Landscapers Have Fielded

• Vanity Fair: How Prince Harry and Meghan Markle Could Actually Combat Colonialism's Destructive Legacy

• Byrdie: 20 Years Ago Aunt Jemima Made Me Feel Shame In My Blackness

• Parade: Kevin Costner Reveals Which of His Iconic Characters Would Have the Most Complicated Coffee Order (Exclusive)

TRAVEL & GLOBAL DISPATCHES

• Parade: Disneyland’s Viral $50 Starbucks Cherry Blossom Tumbler Drops Alongside a New Haunted Mansion Must-Have

• Parade: Six Flags Is Changing Everything: The Secret New Way to Win Free Dining

• Parade: Lonely Planet’s New App Aims to Cure the 3:00 AM Travel Planning Spiral

• Parade: Urban Outfitters Just Opened a Free ‘Club Holiday’ Lounge in One of America’s Busiest Airports

• Mashed: The Reason Frozen Food Isn’t As Common In China

LIFESTYLE, HOME

• The Wall Street Journal: Skip the Plastic Wrap: 5 Chic, Reusable Food-Storage Alternatives

• Parade: Jodie Turner Smith Wears Dress Made of Old Cell Phones and Outdated Computer Parts

• Bustle: 45 Tricks That’ll Make Your Home Look So Much More Expensive

• Byrdie: The Myth of the Golden Ratio

• Loverly: 18 Creative (And COVID Safe!) Valentine's Day Date Ideas

CULTURE & ENTERTAINMENT

• People: The Next Queens of K-Pop: TWICE Drops 'Addictive' English Single

• Parade: RuPaul’s Drag Race Season 18 Premiere Sneak Peek (Exclusive)

• Parade: Lion King Lyrics Translation Goes Viral: The ‘Millennial Crash Out’

• People: Skye P. Marshall’s Matlock Reboot Character Carries a Telfar Bag (Exclusive)

• Teen Vogue: The Best K-Pop Moments of 2020

HEALTH, NEWS & ESSAYS

• Byrdie: The End of the Sassy Black Friend

• Verywell Health: Struggling With Mental Health at Work? You May Be Covered By The ADA

• Remake: Nike, Lululemon, and Adidas: Quit Feigning the Humanitarian Ethos

• Scary Mommy: If Georgia Turns Blue We Have Stacey Abrams To Thank

• Next City: School Nurses are Helping Students Stay Well Virtually

TECHNICAL SKILLS & STRATEGY

• Audience Growth: Headline/thumbnail optimization, A/B testing, and CTR/Open Rate improvement.

• Digital Tools: Google Analytics, Chartbeat, Parse.ly, and Advanced HTML.

• Journalistic Tenets: Deep-dive research, investigative excellence, and high-credibility reporting on culture and technology.

ARCHIVE & CREATIVE WORK

• Poetry & Anthologies: Featured in Blue Lyra Press, Fulcrum Publishing, and Writer's Resist.

• Short Fiction: Published in Zoetic Press, Lunch Ticket, and Flash Frontier.

• Full archive of 200+ clips available upon request.